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July 12, 2012 Published in Health & Fitness, Top Stories

Inova Alexandria Hospital Selected For Unprecedented National Effort To Increase Breastfeeding Rates In US Hospitals

Inova Alexandria Hospital has been selected to participate in Best Fed Beginnings, a first-of-its-kind national effort to significantly improve breastfeeding rates in states where rates are currently the lowest. Although breastfeeding is one of the most effective preventive health measures for infants and mothers, half of US-born babies are given formula within the first week, and by 9 months, only 31% of babies are breastfeeding at all. Best Fed Beginnings seeks to reverse these trends by dramatically increasing the number of US hospitals implementing a proven model for maternity services that better supports a new mother’s choice to breastfeed. The National Initiative for Children’s Healthcare Quality is leading the effort through a cooperative funding agreement with the Centers for Disease Control and Prevention, and will be working closely with Baby-Friendly USA, Inc.

“Inova Alexandria Hospital is delighted to have been chosen to participate in this important effort and to have the opportunity to improve our maternity care services to better support breastfeeding,” said Elaine Alexander, RN, Patient Care Director, Postpartum Unit, Inova Alexandria Hospital. “We recognize that for women who plan to breastfeed, the hospital experience strongly influences a mother’s ability to start and continue breastfeeding. We are committed to implementing evidence-based care through the Baby-Friendly designation process. This will ensure that mothers delivering in our facility who intend to breastfeed are fully supported.”

In addition to Inova Alexandria Hospital 89 other hospitals are participating in this initiative and were selected from 235 applicants. The groups will work together in a 22 month learning collaborative, using proven quality improvement methods to transform their maternity care services in pursuit of “Baby-Friendly” designation. This designation verifies that a hospital has comprehensively implemented the American Academy of Pediatrics-endorsed Ten Steps to Successful Breastfeeding, as established in the WHO/UNICEF Baby-Friendly Hospital Initiative. Breastfeeding rates are higher and disparities in these rates are virtually eliminated in hospitals that achieve this status.

“We look forward to working with Inova Alexandria Hospital and congratulate them on their successful application,” said Charlie Homer, MD, MPH, president and CEO of NICHQ. “The large number of applications we received affirms the commitment of hospitals across our country to be part of a health care system that truly focuses on promoting health for women and infants. We are especially pleased that we received so many applications from hospitals in states where there are so few facilities with Baby-Friendly designation and from hospitals that serve populations of women who now are much less likely to breastfeed.”

Breastfeeding has multiple health benefits for both infants and mothers. For infants, it decreases the incidence and severity of many infectious diseases, reduces infant mortality, and optimally supports neurodevelopment. It also decreases infants’ risk of becoming obese later in childhood. For mothers, breastfeeding decreases the risks of breast and ovarian cancers, diabetes, rheumatoid arthritis, and cardiovascular disease.

Click here for a list of the 90 hospitals selected to participate in Best Fed Beginnings.

About Inova
Inova Health System is a not-for-profit health care system based in Northern Virginia that consists of hospitals and other health services, including emergency- and urgent-care centers, home care, nursing homes, mental health and blood donor services, and wellness classes. Governed by a voluntary board of community members, Inova’s mission is to improve the health of the diverse community it serves through excellence in patient care, education and research.

About NICHQ
Founded in 1999, the National Initiative for Children’s Healthcare Quality is an action-oriented organization dedicated to achieving a world in which all children receive the high-quality healthcare they need. Led by experienced pediatric healthcare professionals, NICHQ’s mission is to improve children’s health by improving the systems responsible for the delivery of children’s healthcare. For more information, visit www.nichq.org.

About Baby-Friendly USA
The Baby-Friendly Hospital Initiative is a global program sponsored by the World Health Organization and the United Nations Children’s Fund to encourage and recognize hospitals and birthing centers that offer an optimal level of care for infant feeding and mother-baby bonding. The BFHI assists hospitals in giving mothers the information, confidence, and skills needed to successfully initiate and continue breastfeeding their babies or feeding formula safely, and gives special recognition to hospitals that have done so. For more information, visit www.babyfriendlyusa.org.

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