Ten Thousand Villages in Old Town Alexandria is using World Fair Trade Day Saturday, May 12, to launch its new campaign to make Alexandria, Virginia a Fair Trade Town.
“At this moment there are 26 cities across the country that have already achieved ‘Fair Trade Town’ status, with another 25 campaigns in progress,” said store manager Kate McMahon. “It’s a growing phenomenon.”
According to the organization Fair Trade Towns USA (www.fairtradetownsusa.org), fair trade towns vary in size and location, from Norman, Oklahoma to Teaneck, New Jersey, but all must carry a range of fair trade products available in local stores and restaurants, and must have the stated support from local government.
“After 18 years as a fair trade retailer here in Alexandria, we’ve seen customer awareness of and appreciation for fair trade grow exponentially. And we’ve seen more and more retailers and grocers carrying fairly traded goods. Our campaign is just beginning, but we know Alexandrians support fair trade, shop fair trade, and will be proud to live in a designated Fair Trade Town.”
“And to help people get involved, we’re holding a fair trade scavenger hunt! From now until 4:00 pm Saturday May 12, people can submit their name for our drawing to win a fair trade gift basket, filled with goodies from local retailers. All they have to do is submit the name and address of another fair trade retailer in Alexandria.”