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December 9, 2014 Published in Business, Top Stories

Alexandria Small Business Holiday Sales Up

ACVA President & CEO Patricia Washington with head of the Small Business Administration Maria Contreras-Sweet and Alexandria Mayor William D. Euille. (Photo courtesy of ACVA)

ACVA President & CEO Patricia Washington with head of the Small Business Administration Maria Contreras-Sweet and Alexandria Mayor William D. Euille. (Photo courtesy of ACVA)

The Alexandria Convention & Visitors Association took an informal survey of Alexandria retailers and found that 90% of those responding indicated that their sales were up over the same weekend last year. Black Friday was very busy and early indications suggest retailers in Alexandria saw large gains on Small Business Saturday over 2013. A more detailed survey will be conducted in January following the conclusion of the holiday shopping season.

To place in broader context, Retail Next found that, nationally, in-store sales fell 12.5% for the weekend over last year, and National Retail Federation found the sales overall for the weekend fell 11.3% over last year. This is attributed to increased online sales (IBM survey), stores discounting earlier, and a decreased emphasis on Black Friday deals due to an improving economy. The National Retail Foundation still forecasts a 4.1% increase in shopping revenue for the holiday season as a whole.

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