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December 5, 2014 Published in Business, Top Stories

Bradlee Lifestyle Safeway Opens

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After a 16 month, $28 million renovation, Safeway officially opened its doors to customers at 8 a.m. today. (Photo: Wayne Hulehan)

After a 16 month, $28 million renovation, Safeway officially opened its doors to customers at 8 a.m. today. (Photo: Wayne Hulehan)

After nearly 18 months of construction, Safeway opened its new King St. store on Friday, Dec. 5 at 5 a.m. The new 61,000 square-foot store is located at 3526 King St., replacing an older, outdated facility that operated on the same site since 1982.

Customers will find a many more in-store amenities than the previous facility. Those features include an expanded deli, floral, scratch bakery, meat and seafood, and pharmacy departments and an extensive beer and wine selection, specialty cheese section, a bulk foods section and a Starbucks Coffee bar. This will be only the second Safeway in the region with a fresh-cut produce program where items such as salsa, guacamole, pico de gallo, hummus and fruit and vegetable kabobs will be freshly prepared and offered each day in the store by Produce Department staff members.

The new store will offer twice as many items as the previous store, including more than 1,200 produce items, 150 cuts of fresh meat daily, 15 varieties of fresh baked bread and 35 types of fish. Many of these products are regionally sourced from Maryland, Virginia and Pennsylvania so customers can be assured they are getting the freshest foods while supporting local businesses and growers.

The store’s deli will offer a variety of expanded prepared food options such as a salad bar, hot bar, soup bar, sandwich bar, and olive bar. Safeway will marinate or season any fresh item In the meat and seafood department at the customer’s request.  Safeway is also the only full-service grocer to operate a scratch bakery offering more than 20 varieties of baked goods.

Safeway encourages and promotes healthy lifestyles for all of their customers, offering a variety of sugar free, gluten free, and organic choices.  Safeway’s exclusive Open Nature line is dedicated to simplicity with products that contain no artificial ingredients or preservatives, while its O Organics products are grown and prepared to USDA organic standards without the use of synthetic pesticides, genetic modification, growth hormones, or antibiotics. During the first few weeks of its opening, the “Taste of Safeway” will be staged, treating shoppers to samples of selected items from the company’s extensive and exclusive line of Safeway Consumer Brands products.

The new store was designed to be a community gathering place featuring a dedicated community room where local non-profits or community-based organizations can hold meetings or other activities. There are indoor and outdoor seating areas where shoppers and/or residents can enjoy a coffee, a meal, work on their computer utilizing the free in-store WiFi or simply enjoy the weather from the outdoor deck.

Last night at the Grand Opening, Safeway donated to several non-profit groups:  T. C. Williams High School, Cystic Fibrosis, and Alive! all received $1,000 contributions, along with a $500 donation to Wreaths Across America.  The money will be used to place Christmas wreaths on veterans’ gravesites at Arlington Cemetery.

The new Alexandria facility will be the third Safeway store to serve this community since 1955. The new store manager is Lori Valenzuela, who spent three-and-one-half years managing the previous King St. store during her 10-year career as a Safeway store manager.  During that time, she has managed five different Alexandria Safeways.

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